AD2 DC | Young Professionals in Advertising

Thurs., March 8 – Tips and Tricks

jbelhumeur — Mon, 20 Feb 2012 16:32:03 +0000

Ad 2 DC Presents Tips & Tricks: An Insider’s Look Into DC’s Own Advertising Agencies

Everyone says New York City, Chicago & Los Angeles are THE cities to be in for advertising. But what about DC? Washington, DC is an advertising town and we have some of the best agencies right here!

Come out to Ad 2 DC’s Tips & Tricks to get an insider’s look into DC’s own advertising agencies. You will hear from all functions within the agency and the agency representatives will give a brief insight into to their agency – who they are, their core business capabilities and three reasons YOU should want to work for them. Join us as we hear from SmithGifford; RP3 Agency; AKQA; August, Lang & Husak, Pappas Group; MDB Communications; and LM&O Advertising.

WHEN: Thursday, March 8, 2012 // 6:30-8:30pm // presentation starts at 6:45pm
WHERE: The Creative Group // 1401 I Street NW // Washington, DC 20005
METRO: McPherson Square (Blue/Orange)

COST: Ad 2 DC & Student Members: FREE // Non-members: $5*

Onsite registrations will be accommodated on a space-available basis only. Payment made after March 6, 2012 at 5:00 will be subjected to an additional $5. Cancellation and refunds will not be accepted after 5:00 pm, Tuesday, March 6, 2012. No shows will be billed. Call 703-683-5954 with questions.

Click here to register

Wed. Feb 29, Water Cooler Wednesday with ESPN

jbelhumeur — Mon, 20 Feb 2012 16:26:33 +0000

Another amazing Water Cooler Wednesday is coming up! Join Ad 2 DC at this FREE monthly event. It is the perfect opportunity to relax, exchange ideas, and hang out with talented young professionals in the industry.

This month Ad 2 DC will be co-hosting with ESPN! Attend to network with some of the best in the industry and be entered in one of our many giveaways for the evening including gift cards, tickets to DC sporting events, and ESPN gear! Invite your co-workers out for this special happy hour event.

WHAT: Water Cooler Wednesday
WHEN: Wednesday, February 29, 2012 // 6:30 – 9:00 pm
WHERE: Public Bar // 1214 18th Street NW // Washington, DC 20036
METRO: Dupont Circle (Red)
COST: FREE! (no registration required; just show up)

Feb. 16, 2012 – FutAd: Direct Connections

jbelhumeur — Tue, 31 Jan 2012 16:59:30 +0000

CLICK HERE TO REGISTER

Wed. January 25 – Water Cooler Wednesday

jbelhumeur — Tue, 17 Jan 2012 21:57:47 +0000

Another amazing Water Cooler Wednesday is coming up! Join Ad 2 DC and DC Web Women at this FREE monthly event. It is the perfect opportunity to relax, exchange ideas, hear about the upcoming FutAd: Direct Connections, and hang out with talented young professionals.

WHAT: Water Cooler Wednesday
WHEN: Wednesday, January 25, 2012 // 6:30 – 9:00 pm
WHERE: Science Club // 1136 19th St NW // Washington D.C. 20036
METRO: Farragut North (Red)
COST: FREE! (no registration required; just show up)

SOPA and PIPA Opponents Plan for Day of Protest

jbelhumeur — Tue, 17 Jan 2012 17:09:11 +0000

Happy new year, everyone! Well, 2012 is starting out with a slew of government marketing news, but today we’ll focus on the impending online blackout to protest the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) proposed by the House and Senate respectively.

SOPA is a House Bill proposing to allow the U.S. Department of Justice and copyright holders the ability to seek court orders against websites accused of enabling copyright infringement. Depending on who makes the request, the court order could include barring online advertising networks and payment facilitators from doing business with the allegedly infringing website, barring search engines from linking to such sites, and requiring Internet service providers to block access to such sites. PIPA is a similar bill that was proposed in the Senate. Opponents believe it violates the First Amendment and will cripple the Internet.

If the protest goes as planned, tomorrow you will not be able to access 7000 websites including Wikipedia, Mozilla, and WordPress.

You can read more about this subject at AdWeek: http://www.adweek.com/news/technology/sopa-pipa-opponents-ready-day-protest-137569

Senate Calls Hearing on ICANN’s Domain Expansion Plan

jbelhumeur — Tue, 06 Dec 2011 12:28:22 +0000

If you subscribe to the AAF Government Affairs newsletter, you probably saw in last week’s issue that the Senate Commerce Committee will hold a hearing on Thursday, December 8, on Internet Corporations for Assigned Names and Numbers (ICANN)’s plan to expand the amount of new top level domains.

All summer long, ICANN has been announcing how it will allow for organizations to have any word in any language be a uniquely branded URL. According it its plan, in 2012, companies will not longer be restricted to generic .com, .org, .net, and etc, but instead can have their own dotbrand URL.

A lot of controversies has been brought to the attention of our Federal government such as cybersquatting, copyright infringement, and consumer fraud. This Thursday’s hearing “will examine the merits and implications of this new program and ICANN’s continuing efforts to address concerns raised by the Internet community,” according to the Senate committee’s website.

With 2012 fast approaching, the AAF proposes that the Secretary of Commerce should postpone implementation of ICANN’s plan until all serious concerns can be adequately addressed.

You can read more about this subject in last week’s AdAge article: http://adage.com/article/digital/senate-calls-hearing-icann-s-controversial-top-level-domain-expansion-plan/231350/

November 30 – Water Cooler Wednesday with What’s Next DC

jbelhumeur — Tue, 08 Nov 2011 15:45:20 +0000

Ad 2 DC and What’s Next DC host exciting speakers at our November Water Cooler Wednesday

Another amazing Water Cooler Wednesday is coming up! Join Ad 2 DC and What’s Next DC at this FREE monthly event. It is the perfect opportunity to relax, exchange ideas, and hang out with talented young professionals.

This month, we will also be hosting Tim Fullerton, Director of New Media at the U.S. Department of Interior and Amanda Eamich, Director of Web Communications at USDA. They will be talking about their experiences in new media and the role they have played in past elections as well as sharing their predictions of the future of the social media landscape in politics.

Mark your calendars for November 30th, 6:30 PM at 201 Lounge near Capitol Hill and Union Station.

What: Water Cooler Wednesday with What’s Next DC
When: November 30th at 6:30pm
Where: 201 Lounge // 201 Massachusetts Ave NE // Washington, DC 20002
Metro: Union Station (Red Line)
Cost: FREE!!!

FCC Plans to Make Political Advertisement Disclosure Available Online

jbelhumeur — Sun, 06 Nov 2011 15:00:12 +0000

Well, it’s been awhile since our last post, but let’s take this time to catch-up on what’s big in politics and advertising.

With 2012 being a big election year, spending on political ads are already predicted to reach record highs during this upcoming campaign cycle. After seeing and hearing candidates attack each other for months, wouldn’t it be nice to know how much they are spending on such negative advertising? The Federal Communications Commission (FCC) thinks so.

The FCC has proposed a new rule that would require television broadcasters to make data on political ads available online. The commission hopes to improve transparency what candidates, political parties and advocacy groups are purchasing airwaves and how much they are spending.

If you would like to contribute to future entries for Inside the Hill Tuesday, please e-mail government@ad2dc.org.

November 17, Serve.dc Public Service Event

jbelhumeur — Fri, 21 Oct 2011 18:18:15 +0000

Let’s face it: the world we live in isn’t always a nice one. In fact, it can be pretty depressing at times. We hear ya; that’s one of the reasons Ad 2 DC puts on it’s Public Service initiative year after year. That’s when Ad 2 DC forms a committee that acts as a mock agency to create and distribute a full-service campaign over the course of about nine months for one selected non-profit. It’s our way of giving back to the community.

At our SERVE event on November 17, we will be sharing a case study of a nationally-recognized Ad 2 DC Public Service campaigns (valued at over $1.7 million!). Join us to see everything the committee did – and how they did it – from concept to completion.

If you’ve ever felt like you wanted to donate some of your time or talents but just didn’t know how, this is the perfect place to learn more. Or maybe you just want to see some great creative. We’ll have that, too. Most importantly, join us and discover what the word “service” really means to Ad 2 DC, and get a preview of what we’ll be doing next when we officially announce our 2011-2012 client.

WHEN: Thursday, November 17, 2011// 6:00-8:30 pm
DETAILS: Registration Opens: 6:00 pm; Networking & Presentation: 6:30-8:30 pm
WHERE: Science Club // 1136 19th Street. NW // Washington, DC
METRO: Farragut North (Red)
COST: NO CHARGE, but we will be accepting donations (cash or check) at the door, which will go directly towards this year’s Public Service efforts. Suggested donation is $10, but anything is appreciated, even if that’s just an hour of your time.

Click here to register

Wed. October 26, Water Cooler Wednesday at Sutra Lounge

jbelhumeur — Fri, 21 Oct 2011 18:17:15 +0000

Join Ad 2 DC and the DC Ad Club at our FREE monthly event where you can relax, exchange ideas, and hang out with talented young professionals in the industry!

WHAT: Water Cooler Wednesday

WHEN: Wednesday, October 26, 2011 from 6:30 – 9:00 pm

WHERE: Sutra Lounge // 2406 18th Street, NW Washington, DC 20009

METRO: Woodley Park (Red)

COST: FREE! (no registration required; just show up)

No pre-registration necessary, just show up! For more information, email socials@ad2dc.org